Search Results for: content marketing

Branded entertainment—integrating brand marketing into the things that people want to see and do—has taken on a new vigor these days, with a growing marketer interest in tailoring message to fit more neatly

So you’re heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don’t happen to be in the area to stop by

Those of us who make our livelihoods from advertising should rank higher than the average person if measured on a scale rating ones awareness of advertising. We should also rate higher than…

According to Millward Brown, a market research firm, Amazon.com was the most trusted and recommended brand in the U.S. during 2009.

Will ads in Twitter streams turn off the social networking giant’s users? This is a question that the company seems ready to face as Twitter seems set to unveil an ad platform in early March.

Muscle Flex Inc. will be changing its name to Bravada International Ltd.

Several large brands got publicity for riding the bench at this year’s Super Bowl. But at least one small company—and its agency—thought it a worthwhile risk to spend big bucks

According to three major reports, Microsoft’s Bing was the search engine that had the strongest January, while Google and Yahoo! struggled.

By 2015, consumers will have morphed their media use into four scenarios that align with their attention spans, personal tastes, information needs and technological savvy

GMR Marketing and Delfin Integrated Marketing—two agencies within Omnicom’s Radiate Group—have merged. The merger expands GMR’s global capabilities to include Delfin’s four offices