Search Results for: content marketing

Movies and popcorn are as natural a combination as… well, movie theaters and sticky floors

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According to a recent study released by Unica, a marketing technology provider based in Waltham, Mass., marketers in North America are doing a pretty good job of utilizing or planning to utilize social media.

The week ended March 13 was the first time that Facebook was the number-one online destination in the U.S., topping Google. So this seems as good a time as any for two marketing solutions providers to release software that aims to integrate social media efforts into cross-channel campaigns.

MeritDirect will be gaining more than a file of 5.5 million postal names, 2.1 million e-mail names, 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees when it assumes management duties of Penton Media

If you’re the type to wait for hard data before readjusting your marketing to take in social media, prepare to be persuaded

Small- and medium-sized businesses are taking up their arms to battle against the self-defeating clutter plaguing inboxes in 2009. Personalization and targeting are the names of the game in 2010.

The results pages of top engines like Google, Yahoo! and Bing look little like they did even just a few years ago. They continue to evolve and become more personalized.

Barnes & Noble, Inc., has named Jonathan Shar as general manager of the digital newsstand and emerging content operations within Barnes & Noble.com.

You can’t say Universal Pictures isn’t going for the buzz in ballyhooing its upcoming release “Repo Men”