Search Results for: content marketing

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners

With the unofficial start of the summer blockbuster season just days away thanks to the May 7 premiere of “Iron Man 2”

In the persona marketing strategy, marketers create distinct customer profiles of typical customers, outlining such factors as their product preferences, the needs and aspirations that drive those preferences

2010 IMA Award Winner, First Place, E-mail Marketing | E-tailer EyesLipsFace (ELF) wanted to engage customers more frequently and provide valuable, useful, individualized information without overloading them with too many messages, all while increasing sales

Despite what one of our favorite friends in the industry tells us, it is not easy making money arbitraging media. And, with the recent tightening by Facebook, the job of the arbitrager has not gotten any easier. It isn’t…

Depending on your perspective, ad:tech either felt like just yesterday or as though a month has gone by. Regardless of how the time passed, most people found themselves asking the same question…

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

2010 IMA Award Winner, Internet-based Loyalty Marketing | After it determined that one-third of all small businesses reported that the uncertain economy was their biggest challenge, American Express Open re-launched its Website as a robust online resource

Marketers are increasing their spend on sponsorships of music, festivals and tours this year, a vital passion point for consumers