Search Results for: content marketing

Marketing expert Monica C. Smith answers few questions about the dos and don’ts of establishing a Facebook presence for a company’s brand.

2010 IMA Award Winner, Mobile Marketing | Yamaha’s Watercraft division, which sells boats, wave runners and other products to adults of all ages, wanted to expand its mobile offerings with a multi-layered mobile campaign and in-depth WAP site providing news and other product information

To gather Latina fans for its new Spanish-language Facebook page, Kraft Foods is running a giveaway contest offering $10,000 for a family vacation and advertising the promotion

More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

If you were to read the “Tough Questions” article also published this week, you could get the distinct impression that the sky is falling on certain parts of performance-based advertising. It’s not quite…

Cisco Systems could be considered a pioneer in social media. But whether your enterprise isa global high-tech titan or not, there’s a lot to learn from the San Jose, CA-based company’s efforts. Chief Business Marketer talked to LaSandra Brill, senior manager of global social media, about how Cisco is creating a social media strategy with a marketing mission

Of the 152 senior executives surveyed by consultancy the E-tailing Group earlier this year, 85% said that they were working on creating compelling messaging to boost their e-mail marketing response.

CognitiveData and Kaboodle have made changes to their executive leadership.

E-Commerce and overall Internet use in China are growing rapidly as more and more people are using the medium, according to a survey from Boston Consulting Group.