Search Results for: content marketing

More and more digital marketing plans have to live in a window of a fiscal quarter or less. But does that mean your consumers will drop off the face of

ONCE UPON A TIME, book promotion was a simple, uninvolved process. Authors could go out on a book signing tour, make a few TV appearances and maybe pocket

QUESTION: WHAT IS YOUR FAVORITE MOBILE APP, FOR BUSINESS OR PERSONAL USE, AND WHY? DAVID GROSSMAN, PRESIDENT/FOUNDER, THE GROSSMAN GROUP The apps I gravitate

Thanks to tight budgets and an ever more watchful C-suite, marketers can’t do anything on a whim. Every purchase big or small is carefully scrutinized.

Walking by the Post Office today, it was hard not to appreciate just how much the Internet has changed the way we live. I’m not talking about bringing out our compulsions, ala Foursquare but something…

Today, it’s practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization’s interest.

In its latest move to cement ties with Generation Y, convenience retailer 7-Eleven will partner with Facebook game producer Zynga to populate its store brands and cups with access codes for use with Zynga’s most popular games

Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric

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Demand for its multi-channel platform combining website, landing page and digital media optimization continues among marketers and agencies