Search Results for: content marketing

A decision stage is a unique point in time during the b-to-b lead cycle. It’s another way to segment leads, because their needs differ so dramatically from stage to stage. This affects how we find them, how we evaluate them, and how we craft our message for them.

Unilever’s Axe men’s-product brand is extending the life of its “Twisted Humor” comedy club tour with a campaign that offers backstage video of the performers if they scan a 2-D barcode

There is a cultural identity crisis occurring among consumers and brands, with each wanting to emulate the other. The byproduct of this shared admiration is an exponential opportunity for word of mouth and social media marketers

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

While nearly all of the top websites in the U.S. saw fewer time spent on their pages in May, Facebook still managed to keep its users looking at its Web pages for more than six hours, according to Nielsen.

Yahoo! and Microsoft displayed robust growth in the search market in May, but both may have gained through somewhat misleading innovation, according to comScore.

Can marketers serve up relevant offerings on the Web to a never-before-seen site visitor? Quova Inc. offers a geography-based identification service based on surfers’ IP addresses. Direct Newsline spoke with Quova president and CEO Marie Alexander about the opportunities and limitations IP address-based efforts afford marketers.

Who would you listen to: a friend who offers you advice every now and then, or a stranger who offers you advice every hour? Most people would take the former every time, and while this isn’t the most precise metaphor for the recent findings of e-Dialog, it does highlight the company’s bottom line:
– show that you know your consumer before you bombard them with messages.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page