Search Results for: content marketing

Chief Marketer recently talked to a number of experts to get their thoughts on what B-to-B marketers need to consider to make their lead generation and automation initiatives a success

Each element of an email campaign can be analyzed and discussed in enough detail to fill a score of articles. Here, we’re going to offer quick tips concerning seven key components.

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According to Zokem, a Finnish mobile analytics firm, mobile applications are on the verge of leapfrogging mobile Web browsers as the most popular activity on mobile phones. This is corroborated by new information released by comScore.

As we have all too often been guilty of saying, it doesn’t take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under…

Today, there are probably more pay per click marketplaces that aren’t search based than are. One of our favorite examples is Plenty of Fish. As a dating site, it probably never would have…

A client recently told me they wanted 500,000 “Fans” on Facebook by the end of the year. When I asked them why, they just looked at me blankly. When I pushed, they just hemmed and hawed—ending up mumbling something like

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Each year, as awareness of health and wellness increases, more and more marketers are seeking to leverage this psychological fresh start to promote
their brand as a simple solution for back to health

If you are reading this at an office, try this out. It works best at offices full of mostly younger people, and it works especially well at places where the core business has little to do with…