Search Results for: content marketing

MarketingProfs teamed up with the Content Marketing Institute to churn out a presentation titled, “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends

Yahoo’s new CEO Marissa Mayer participated in her first earnings call with the company on Monday. During her time on the call, Mayer gave a rundown of her take on where the company stands and what it needs to do. She noted four goals for Yahoo to “make the world’s daily habits inspiring and entertaining”: […]

Every day, we try our best to post valuable content for marketers who are interested in learning more about lead generation and local commerce. While it’d be great if everyone could stop everything they’re doing and give their full attention to all our posts the moment they go up on the site, we know you […]

Marketers who decide to use blogs to generate leads will have a multipurpose tool in their hands. Once they understand the ins and outs of blogging, it’s time to sit down and consider what the meat of this delicious sandwich will be

Facebook’s apparent intentions of building a killer search engine are well-known by now, but it might just be a ploy at appeasing Wall Street. But let’s say that the social network is serious about launching a full-fledged search engine. If Facebook is serious about this venture, it needs to address the way it serves ads, […]

Last week we took a look at why marketers should blog to generate leads, so it makes sense to follow that up with a discussion of what marketers need to keep in mind as they build out their blogs. After all, you wouldn’t convince a friend to embark on a big adventure without telling them […]

According to a study from Outbrain and Econsultancy, 38 percent of in-house brand marketers have a defined content marketing strategy, while 55 percent don’t but are planning one. On the agency/consultant side, 13 percent say they do, while 58 percent say they don’t but are planning one, and 29 percent say they don’t and are […]

Jason Miller, social media strategist and content marketing evangelist at Marketo, shares how his company uses SlideShare in their content marketing strategy. “No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers,” he writes. “It’s now vital to include a visual element […]

Content marketing is not a replacement for SEO, but it can greatly help it. Skills like graphic design, video production and copywriting are important when generating content, especially in a time when the web is filled with dull graphics dumped out by cheap content producers. All too often content producers do not consider what consumers […]

Tumblr has given Union Metrics the data it needs to introduce the first ever analytics platform for Tumblr, music to the ears of marketers using the site. The new tool will enable users to filter and track any blog or topic, summarize overall engagement and trends, and show the most popular content. The individual post […]