Search Results for: content marketing

Social media is a key driver in the success of content marketing, but to measure this impact you need to have accurate data. To do this, marketers need to implement a system to tag all links to their site’s content placed on social channels. This requires parameters that can be focused on measuring each individual […]

Question: Do you know what Twitter Cards are? Twitter is well-known by now, of course, but Twitter Cards aren’t. Twitter Cards are what meta tags are for Google and what Open Graph tags are for Facebook. Twitter says Twitter Cards enable marketers to “attach media experiences to Tweets that link to your content.” All it […]

Content remains king, but content marketing can be a daunting process. “You can’t copy it from someone else. It can’t be written by a copywriter who doesn’t understand the subject matter. You actually have to sit down, exercise your brain cells and produce something original.” The challenging nature of content marketing can lead to procrastination. […]

Instagram announced the addition of Web-based profile pages for users, a sign that the mobile app has truly outgrown the small screen. Brands should see this as an opportunity. The Web profiles will be kept simple to help users and brands display their content in an organized, visually appealing way. “In essence, the move helps […]

Sekari, an international search marketing agency, created an infographic offering helpful background on content marketing for SEO. Among the tidbits of information included are: 92 percent of SEOs say content creation is effective for SEO, while 40 percent say white papers are effective Marketers spend the most time producing blog posts, social media content, and […]

Litmus, an email testing and email marketing firm, has created this helpful infographic offering some insights into how to encourage email subscribers to forward campaign messages to others. While tracking forwarding and sharing behavior is pretty straightforward, Litmus takes a closer look at what it takes to encourage sharing. Here are some of the tidbits […]

A survey of more than 440 marketing and sales professionals found that 80 percent thought their demand-generation programs are ineffective to semi-effective, while 20 percent thought theirs were effective. For those that were a bit down on their demand-gen programs, 37 percent said their content wasn’t engaging or provocative. Could polls be a solution? Kwanzoo […]

In case you missed some of our coverage of all things lead generation and local commerce, here’s a handy roundup of all our content from this past week. Exclusive: The 12 Most Interesting Slides From the FTC’s ‘Robocalls: All the Rage’ Summit: Marketers should get themselves familiar with the laws and lines of engagement regarding […]

Prerequisite connections be damned: Facebook is testing ads that push posts from companies’ pages to users who aren’t fans of their page. “These ads will look like other Page post ads in news feed and be labeled as sponsored,” a Facebook spokesperson said. “We think this will make it easier for businesses to reach more […]

Adobe Systems Inc. released a study Wednesday titled, “Click Here: The State of Online Advertising.” The study “exposes new insights into the beliefs of both consumers and professional marketers that traditional marketing is still more effective than online marketing,” according to Adobe. Here are some of the interesting findings from the report: 68 percent of […]