Search Results for: content marketing

The path that high-school students considering colleges follow is simple: research, consider and commit. Higher-education marketers need to create email marketing campaigns that will reach high-school students via email when they’re in research and consider modes. “With more and more students researching colleges and applying online, it is important to reach out to them with […]

Cyber Monday was a big hit, according to comScore. How big? Online spending on the day of e-commerce smiles hit $1.465 billion, up 17 percent from Cyber Monday in 2011. This marked the heaviest online spending day of all time. According to comScore, the $1.465 billion spent on Monday was 17 percent higher than the […]

FreeWebsite.com has created an infographic detailing how a brand can build their presence online and how it can help their business. “Today, businesses must establish a powerful presence online in order to attract customers near and far,” according to the company. “A website creates personal connections with customers by establishing loyalty through brand awareness. Websites […]

If you have a Facebook page, you surely see that each of your posts reaches only a tiny segment of your audience. With Facebook clamoring to meet investors’ demands for a stronger revenue model, the social network is “encouraging” (i.e., strong-arming) page owners to pay to “promote” their posts to get “a wider reach to […]

Depending on where you live, there are 33-34 days until 2013 arrives. That doesn’t leave much time to dawdle as 2012 draws to its close, but marketers still have plenty of time to read up on the key trends that will affect their industry next year. To that end, below are 10 important trends lead-generation […]

Black Friday sales were up, as consumers shopped both online and instore in droves. Here’s a round-up of the weekend’s stats and trends.

ReachLocal, a local online marketing firm, has put together a timely infographic regarding Small Business Saturday. It holds a five helpful tips for small businesses looking to compete against bigger competitors this holiday season. Tamara Weintraub, content marketing manager at ReachLocal, summarizes the pointers in the infographic: 1) Your potential customers are spending more and […]

Thanksgiving can be a stressful time for many people, as travel plans, family gatherings and grueling hours of cooking all merge to create a perfect storm that would seek to destroy everything the holiday is meant to be. To help our readers fight against the coming onslaught, we’ve asked marketers to share what they’re thankful […]

Content marketing can be very successful if done correctly. While there are many different types of content companies can generate, sometimes the well becomes dry and businesses struggle to churn out content that resonates with customers and search engines. It’s important to consider the topic of the content, and the type or format of the […]

Earlier this fall we announced The Dealies Awards, a program meant to recognize companies doing noteworthy things in the local-commerce industry. After considering a number of submissions for awards in various categories, we’ve carefully selected six winners for the inaugural edition of The Dealies.The winners are listed below, along with which award they’ve won and […]