Search Results for: content marketing

Internet marketing is rife with land mines. Here are five of the biggest ones to avoid: 1) failing to have an on-site content strategy: content needs to add lasting value; 2) failing to have an off-site content strategy: have a strategic link-building campaign ready, but remember to be careful if you hire someone else to […]

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

In 2011, Google’s Panda algorithm update changed the game of website creation and promotion, placing a bigger emphasis on high-quality content. Then another update in April 2012 pushed SEOs to turn away from paid links, link wheels and blog networks, among other strategies. “Yet, we enter the paradox

The onslaught of Christmas music has relented, TBS is no longer running “A Christmas Story,” and happy teenagers are showing off their new iPads and iPhones at the local Starbucks during normal school hours. Yes, the 2012 holiday season is winding down and it’s time for people to engage in those inner debates about whether […]

Marketo, a marketing-automation software firm, put together a helpful infographic comparing content marketing and traditional advertising. It addresses why companies should use content marketing, how companies are using it and if budgets are allotting more money for the tactic. Here are some of the tidbits of information included: –

If your blog isn’t generating leads, you’ll probably want to diagnose what ails it, and you should find some sort of comfort in knowing that blogging and inbound marketing aren’t working well for many marketing agencies, social media pros and other related businesses. Here are seven possible reasons why this may be the case: 1) […]

Google’s algorithm compels marketers to be very mindful of their ability to churn out high-quality content on their websites and blogs. The problem is that generating good content takes time, creativity and, sometimes, money. But there’s a helpful tool for marketers to help them in this quest: contests. “Through awards of cash, merchandise, free service […]

Have you purchased movie tickets recently? It seems that moviegoers are often forced to choose between the 3-D and regular versions of the movie they want to see. Well, marketers who deal with scoring leads might be compelled to make a similar decision, too. While traditional lead scoring deals with two layers, the emerging trend […]

Solve Media, a performance-based advertising firm, put together an infographic to explain what “native advertising” actually is. The term is growing in popularity and was mentioned in recent reports from BIA/Kelsey and eMarketer regarding the future of mobile ads. “Native advertising is not advertorial,” according to Solve Media. “Instead, it contributes value to any page […]

Eric Wheeler, CEO and co-founder of 33Across, offers his take on what online advertising will look like in 2013. He offers five predictions: 1) Companies will begin to leverage “dark social” to drive sales: “Dark social” is word-of-mouth marketing that happens via email and IM, and is a blind spot for publishers, brands and commerce […]