Search Results for: content marketing

Arabic is one of the most underserved languages on top global websites around the world.

Before the end of 2012, Oracle made waves with its $871 million acquisition of cloud-based marketing automation company Eloqua. Whether Oracle’s acquisition of Eloqua is a boon for marketers or not is yet to be seen. “What most marketers can agree on is that Eloqua’s future success hedges on how Oracle plays its hand. Whatever […]

In mid-November, Promo Labs rebranded itself as OutboundEngine and closed a $1.6 million Series A investment round. Then about a month later, OutboundEngine launched OutboundEngine Platform, a service meant to help small businesses. “Created with the needs of small businesses in mind – and, in particular, of independent professionals like real estate agents, insurance agents, […]

Google+ boasted an audience of 29 million unique visitors in the U.S. in November, according to comScore. This puts Google’s social network behind Facebook (150 million), LinkedIn (41 million) and Twitter (40 million), but ahead of Pinterest and Instagram (25 million each). This is a solid position for Google+, one that’s even better when you […]

Insurance isn’t an industry that’s very conducive to exciting content marketing. For one thing, it has a negative reputation, one that sits above only tobacco, the financial sector and airlines. This case study walks through how one company turned to content marketing to boost the reputation of a business in the insurance industry. For marketers […]

“Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates,” writes Joanna Lord, vice president of growth marketing at SEOmoz. So what will be in store for online marketing in 2013? Lord shares 10 predictions, among which are: increased “second screen” (i.e., mobile) value, an evolution in […]

The maddening decline of page reach aside, Facebook and its enormous audience still offers a potentially rich platform for brands to sink their teeth into. “If correctly optimized, Facebook increases brand awareness and advocacy, lowers service costs, and drives customer loyalty and incremental sales,” says Jeff Bullas. He points to two primary tasks to achieve […]

Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.

However you use Twitter, it’s a good idea to follow some of the biggest global brands out there. “Not only will it provide you with the opportunity to keep yourself amused, take advantage of product promotions and enter competitions, but you will also learn how to create better content for your own company’s feed,” writes […]

With 2012 behind us, it’s beneficial for marketers to take a look back and see if they can pick up any important lessons that will help them thrive in 2013. Jesse Noyes of Eloqua shares eight such lessons for B2B marketers. These include: influencers matter, events have unexpected ancillary benefits, more isn’t always better and […]