Search Results for: content marketing

When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.

Brightcove, a provider of cloud content services, has put together an infographic including “really interesting data around why content marketing is a top priority for marketers seeking to drive awareness, generate leads and convert sales,” according to the company. However it also looks at the fragmented nature of today’s audience, thanks to social media and […]

Content marketing is a fast-moving train to engagement, relationships, trust and other wonderful “destinations” that marketers don’t want to miss.   Last week we looked at the definition of content marketing

Like it or not, attention spans are getting even shorter, which is a reality marketers have to be mindful of when it comes to the content they produce. The challenge is understanding how to pump out brief forms of communication to engage with prospects and customers. Here are five types of “snack-size content” marketers should […]

Following up its report on content marketing, produced with the help of Outbrain, Econsultancy is taking a look at what some experts foresee regarding content marketing in 2013. For instance, in response to the question “Why does content marketing seem to have reached a tipping point this year?” James Carson, a freelance content strategy consultant, […]

Chief Marketer recently talked with Daniella Koren, president of healthcare relationship marketing firm DKI, to get her take on 2013 trends.

“Content marketing, at its essence, is really just a connection,” writes Daniel Burstein at MarketingSherpa. “It’s linking those who know something (subject matter experts) with those who want to know it.” This is where subject-matter experts come in handy, especially when more complex subjects are being covered. But to squeeze the best responses out of […]

Content marketing is about more than just text-based articles and resources

Content marketing was huge in 2012. Whether you ask Curata or MarketingProfs and the Content Marketing Institute, about 9 in 10 B2B marketers utilized the tactic to drive sales and leads, engage customers and prospects, establish thought leadership, and boost Web traffic, among other things. A report from Econsultancy and Outbrain found that 90 percent […]

SlideShare is a useful content-marketing tool, and it can be a rich source of high-quality leads. According to SlideShare, the site boasts 60 million monthly visitors and 130 million page views. Here are three things to remember when trying to generate leads with the community-oriented presentation site: 1) Make a captivating presentation: be mindful of […]