Search Results for: content marketing

How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

Here are eight trends for 2016 to put your money on.

Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.

There’s been plenty of discussion about the benefits of aligning sales, marketing and product organizations, right? In some ways, though, it seems like there’s more talk and less action. The benefits to getting these teams in sync are numerous. You can drive higher—and faster—revenue growth. In-bound lead generation and follow up can be greatly improved, […]

Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.

Here’s few key ways that brands today are creating signup-worthy email subscriber list capture forms.

Lisa Mann, EVP, marketing, Kind Healthy Snacks on marketing kindness, her approach to content marketing and her career move from sales to marketing.

For the brand marketer who wants to employ agile marketing to redefine a brand voice, there is a four-step process. Here’s an overview.

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.