Search Results for: augmented reality
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2010 Promo 100 Winners
Looking for an agency? The 2010 list of the U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order of U.S. net revenue. Promo’s Agency of the Year, Alcone Marketing Group, ranked No. 23 with 2009 estimated …
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Agencies
Nissan’s New Leaf Aligns with Healthy Lifestyles
Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric
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LG Gets Heroic with “Iron Man 2” Campaigns
With the unofficial start of the summer blockbuster season just days away thanks to the May 7 premiere of “Iron Man 2”
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Holiday Card & Augmented Reality Experience: 2010 IMA winner
2010 IMA Award Winner, Internet-based Loyalty Marketing | Fullhouse took time over the holidays to create a holiday greeting card that wrapped a whole lotta the agency’s talents and expertise in to one festive package
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Valpak Rolls Out AR Codes in Martha Stewart Print Campaign
Direct marketing company Valpak is sponsoring a contest to win a trip to see a taping of The Martha Stewart Show and, in what it says is an industry first, has built an augmented
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Muscle Milk Energizes Sales with Shaq in AR
Protein beverage Muscle Milk will market one of its flavors to the Cleveland OH market via an augmented reality tie-in with Shaquille O’Neal, a star player for the Cleveland Cavaliers since June 2009 and an Ohio native
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Agencies
McDonald’s Is Latest Augmented Reality Convert with “Avatar” Campaign
McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora
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Agencies
New Innovations in Games and Sweeps
2010 will be a big year in innovation in games and sweepstakes
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Agencies
Spending up by a Nose
Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry
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Agencies
Cheez Doodles UGC Contest Lets Kids Interact with Mascots via Augmented Reality
Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out.
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