Search Results for: augmented reality

Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out.

Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers

It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…

The migration of advertising dollars from broadcast to cable continues unabated at this year’s upfront. The shift is a reflection of where TV viewers

The Advertising Specialty Institute has come up with its over version of the popular reality TV show, Extreme Makeover. But instead of breast augmentations and rhinoplasty, ASI is offering a contest where three U.S.-based ASI distributor firms will …

Letters regarding the Loose Cannon column entitled “Goodbye, Southland Viewers”

The rich are different than you and me, declared F. Scott Fitzgerald. But they’re becoming less so at least for marketers, who have seen a blurring line

In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant

Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.