In this month's cover story, societal watchdog Ralph Nader likens ZapMe's installation of 100,000-plus computers in high schools to the arrival of Big

Cendant Corp., the firm created from the merger of Parsippany, NJ-based franchiser HFS Inc. and membership package service vendor CUC International Inc.,

CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out

Pharmanex's cholesterol-lowering herbal remedy Cholestin was marking time on Tampa retail shelves until disc jockey Jack Harris started treating himself

IGNITING SALES WITH DIRECT marketing strategies is more challenging than ever before. Survival means not just generating response, but building confidence

The first Ironman Triathlon was dreamed up during a Navy awards ceremony as a way to settle a bet about whether bikers or runners were in better shape.

I WOULDN'T DARE KNOCK e-mail as a communications tool. After all, one of my books is "Cybertalk That Sells" (whatever that's supposed to mean).But my

A TELEMARKETING SERVICE came in handy last month when Florida officials needed to tell residents to evacuate an area because of another one of the fires

Under fire from the Newspaper Association of America and even some local mailers, the U.S. Postal Service shelved plans last month to launch its Auto

Our plans when traveling to conferences are usually simple: Attend sessions, meet colleagues, send copy back to New York and sleep.At the Canadian Direct