With the unofficial start of the summer blockbuster season just days away thanks to the May 7 premiere of "Iron Man 2"

2010 IMA Award Winner, Internet-based Loyalty Marketing | Fullhouse took time over the holidays to create a holiday greeting card that wrapped a whole lotta the agency’s talents and expertise in to one festive package

Direct marketing company Valpak is sponsoring a contest to win a trip to see a taping of The Martha Stewart Show and, in what it says is an industry first, has built an augmented

Protein beverage Muscle Milk will market one of its flavors to the Cleveland OH market via an augmented reality tie-in with Shaquille O'Neal, a star player for the Cleveland Cavaliers since June 2009 and an Ohio native

If you've seen it in a theater,you may know by now that James Cameron

McDonald's is hoping to tap into fan excitement surrounding the new techno-blockbuster movie "Avatar" with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie's computer-generated planet Pandora

2010 will be a big year in innovation in games and sweepstakes

Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry

More ways for players to participate such as designing a character or syncing up a player's voice to a character are being built into games. The goal

Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out.