Topic

Resources

  • Trust: A Marketer’s Competitive Advantage — The Value of Consent and Preference Management

    Trust: A Marketer’s Competitive Advantage — The Value of Consent and Preference Management

    Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer […]

  • Why Consent and Preference Management

    Why Consent and Preference Management

    OneTrust Consent and Preference Management offers a full consent and preference management solution to help marketers, publishers, and advertisers build trust through transparency, ensure compliance with global privacy regulations, protect revenue, reduce opt-outs and unsubscribes, and create a better customer experience. Learn more or get started.

  • 10 Tips to Master Consent Management

    10 Tips to Master Consent Management

    The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May 2018, the web has turned into a jungle of consent pop-ups. While the intent of […]

  • The Ultimate Guide to Marketing ROI for B2B Executives

    The Ultimate Guide to Marketing ROI for B2B Executives

    Investment in marketing activities is growing fast. Marketing spend soared to $1.3 trillion dollars worldwide in 2021, accounting for 2% of global GDP. As companies spend more, they need to know whether their significant investments are paying off.  There’s a myth in the marketing world that certain questions about return on investment (ROI) simply can’t be answered. Some […]

  • The 2023 Digital Marketing Salary Guide

    The 2023 Digital Marketing Salary Guide

    Trends and Projections across Digital Marketing, SEO, Content, and PPC

  • Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget

    Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget

    We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic.  Businesses are scrambling to prepare for this volatility. In general, leaders like to hold onto cash as a buffer during recessionary […]

  • Top 12 CDP Use Cases

    Top 12 CDP Use Cases

    Real-World Examples to Inspire Your Transformation

  • The New Customer Engagement Model

    The New Customer Engagement Model

    How to Transform Customer Relationships and Drive Growth in the Privacy-First Era

  • Maximize Virtual Event ROI

    Maximize Virtual Event ROI

    Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the time to pipeline can be much longer without having a face-to-face conversation as a jumping […]

  • Recession-Proof: Using AI to Retain and Grow Customers in a Downturn

    Recession-Proof: Using AI to Retain and Grow Customers in a Downturn

    We don’t need to tell you there is economic uncertainty right now. If you’re tasked with keeping and growing current customers, you’re probably already seeing some of the signs: businesses tightening their belts, angling for discounts, hinting at a non-renewal or a shorter term. Maybe your own organization is pausing hiring or cutting budget to […]