Q&As

The Direct Marketing Association’s Financial Services Council has selected Wesley D. Protheroe, president and CEO of Germer Life Insurance Co. as its Direct Marketer of the Year, and Wells Fargo Consumer Credit Group as its Company of the Year.

Lord & Taylor, an upscale department store chain, has selected the Allink Enhanced offering from Harte Hanks to serve as the backbone of its customer insight, acquisition and retention efforts.

Starwood Hotels & Resorts Worldwide is giving online auction sites like eBay a run for its money. The hotel chain’s Starwood Preferred Guest program is letting loyalty club members use their Starpoints for bid on exclusive experiences.

Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office.

Papa John’s has partnered with H&R Block to offer a promotion to stressed out tax payers to drive its online pizza ordering business.

American Greetings Care Bears brand is celebrating its Silver Anniversary with a sweepstakes offering the chance to win a new car.

Wish-Bone brings new meaning to salad “dressing.”

Adding a promotional product into advertising campaigns can enhance results.

PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has reached an agreement with the National Network of Embroidery Professionals to co-locate its Embroidery Mart West tradeshow with The PPAI Expo 2008 in January at the Mandalay Bay Convention Center in Las Vegas, Nevada

Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business.