Q&As

Yahoo Inc. has formed a strategic mobile advertising alliance with MobiTV Inc. that’s expected to lead to interactive TV promotions.

United Parcel Service has instituted a package intercept and rerouting service — for shippers to designate a new delivery address while a package is still in its transit network.

McDonald’s is taking on the competition with a new menu item—a super-sized burger. And by indications so far, the product is a hit.

Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.

Hyatt Hotels & Resorts has launched a new digital download music pilot program for guests to enjoy from the comforts of home.

Raintree Nursery’s most recent catalog features a sepia-toned picture of an apple tree planed by Johnny Appleseed in 1821, and offers both the tree’s backstory and a chance to order a similar item. The Humane Society asks for support of farm animal rights, with a tote bag premium provided to those donating more than $12. And Catholic Child Keeps the Faith, a religious items marketer, has sent out a catalog laden with Lenten items

Neiman Marcus Group has filed suit against two domain name companies for registering more than 40 Internet addresses that it says are too similar to the department store chain’s trademarks.

A U.S. District Court judge has dismissed a lawsuit that charged Google with giving favorable search rankings to companies that have a financial relationship with the search engine.

Furniture retailer The Bombay Company reported lower fourth-quarter losses due in part to an increase in Internet sales, the Fort Worth-based company said Friday.

Hostess is supporting the upcoming release of Warner Bros. Pictures’ Happy Feet on DVD with a rebate offer.