Q&As

THE TV GUIDE Magazine Group has created a new position for director of database marketing, and has tapped David Bernard-previously the managing director

ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million

THINK YOU’LL NEVER need to get permission before you mail to consumers? Think you’ll always be able to choose whether you can utilize telemarketing? Think

Not long ago, many in our industry were weeping and gnashing their teeth over postal rate increases that soared well beyond the rate of inflation.Hikes

Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines

BELL ATLANTIC is targeting Internet users with two direct mail campaigns. One promotes BellAtlantic.net as an Internet service provider (ISP); the other

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the

INSIDE THE LITTLE yellow bags hung on doorknobs of Spanish-speaking U.S. households is a big idea: to reach all areas in the country that are at least