Q&As

Here’s an interesting twist: Priceline.com founderJay Walker is this year’s DMDNY Direct Marketer of the Year-despite the fact that he chose not to use

IN CONSUMER INSURANCE, direct marketing has the smallest share of the pie, but it’s growing the fastest. Direct won’t ever completely replace agents,

THE TERM “hard offer” brings to mind Lee Marvin Westerns, in which a grizzled trail hand would lay a $20 gold piece on top of a barrel and demand the

WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print

EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The

Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint

Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.