Q&As

SELF-REGULATION was the magic word during the Direct Marketing Association’s Government Affairs Conference last month at the Watergate Hotel in Washington,

SEN. SUSAN COLLINS (R-ME) may refine her tough new sweepstakes bill with an eye toward making it more friendly to direct marketers. But critical elements,

NOT SO LONG ago, cable and broadcast networks relegated direct response television advertising to late-night programming.Those days are gone. Now, they’re

WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would

SIX CANADIAN direct marketing firms began an industrywide initiative last month to help the Canadian Red Cross reunite families torn apart by the Balkan

TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United

DESPITE THE MORE than sufficient signs that the U.S. Postal Service is an institution under stress, there persists within the mailing community, throughout

JUDGING BY the amount of e-mail being sent, traditional mailers and their list companies can stop preparing for the future. The future is here.The percentage

IN BUSINESS-TO-business DM, Internet “have-nots” are suffering severe stock market erosion, while investors are rewarding Net- savvy-though often unprofitable-companies

IF I WAS a high bidder, I would have freaked.That was my initial thought when I read of the recent server problems that put a halt to all the online auctions