Q&As

Classic Media has kicked off a multi-million dollar marketing campaign to back the holiday release of The Legend of Frosty the Snowman on DVD and VHS.

Online retailer Bluefly.com this week launches an instant-win game tied to its controversial ad campaign. The You’ll Never Go Naked Again game will award one $1,000 shopping spree each day through yearend. Sweeps entrants also earn discounts on the …

Sharper Image Corp.’s third quarter sales amounted to $123.1 million, down from $153. million, while its net loss widened from $3.7 million a year ago to $10.5 million

Restoration Hardware Inc., Corte Madera, CA, generated $128.4 million during the third quarter of 2005, up from $118.2 million a year earlier. The home furnishings marketer reported a net loss of $4.2 million, an increase from the net loss of $3.1 million it had a year earlier.

NetworkOmni got nearly a 9% response to a regional postcard campaign promoting language-translation services to emergency response agencies.

I don’t usually share mail without first obtaining permission from the writer, but I’m making an exception with this column. What follows is a note from a correspondent in Sierra Leone whom I suspect has sent this letter to other folks. I’ve left her syntax and grammar intact, as I have enough trouble with my own.

Readers, if you don’t see a column next week, you’ll know that I’ve taken Mrs. Christina Coulibaly up on her offer, and am practicing my charitable instincts from Barcelona.

I’ve interspersed some of my thoughts — in bold — with hers. Enjoy.

Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers.

Burger King Corp. has reunited with the Star Wars franchise one last time to back the chain’s launch of its first-ever stored-value/gift cards. The Star Wars-themed Have It Your Way gift cards are available in six designs, each featuring two …

Starz Entertainment Group is backing a real-life treasure hunt with new on-air clues that could lead viewers to an uncut black diamond and $10,000 in cash.

Wal-Mart Stores is aggressively touting its lowest-price promise at the outset of the holiday shopping season.