Q&As

Saatchi & Saatchi Singapore received the Maxwell Sackheim Best in Show Award last month at the 28th annual John Caples International Awards. The consumer

Alexander Graham Bell bequeathed to future generations an instrument that quickly evolved from miracle to necessity. Unconsciously or deliberately, too

THE BUILDINGS AND EXHIBITS of the National World War II Museum and the Ogden Museum of Southern Art survived Hurricane Katrina. But with the tourist trade

CANCER AND MARKETING. They don’t exactly go together like peanut butter and jelly, do they? People may have good reason to be skeptical of a cancer treatment

OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive

WHAT’S THE BUZZ IN ALTERNATIVE media? Look in your mailbox. Much of the recent growth seems to be coming from catalogers looking to make money from both

LOUISIANA ENTHUSIASTS doubtless understood if their fall issue of Louisiana Cultural Vistas came a little late last year: The quarterly magazine’s fall

Wal-Mart has opened a new supercenter, unlike any it currently operates, targeting upscale shoppers and catering specifically to female shoppers needs.

Bombardier Flexjet, a private jet travel company, is out with a new campaign leveraging online films to promote jet travel to affluent consumers. To reach its coveted target— ages 45 to 54 who have an average net worth of $15 million to $20 million, …