Q&As

Jim and Joan Breakell own a mail order and retail jewelry business that is every entrepreneur’s dream. They design and manufacture all the products they sell, they have developed a multi-media business that will reach $3 million in annual sales this year, and they own a retail store in a top travel destination, the Historic Hill section of Newport, RI. The company mails one million catalogs a year, and sells directly from its Web site.

Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney’s/Pixar’s upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.

Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade.

Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they’re likely to scan when it comes in: the e-mail newsletter sent by their local dealer.

Of all the topics featured in e-mail newsletters, few are as narrow as the one covered by Mark Zoske.
Zoske and his staff put out an entire e-zine devoted to a well-known chemical compound: salt.

Want to market your own product or service over the Internet? Distribute your own e-zine to your customers and prospects. There are several reasons for doing so.

Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here’s a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the company to prospects and clients.

Blog, podcast and RSS advertising are among the fastest growing segments in the alternative media industry, accounting for $20.4 million in 2005, according to a new report.

Coca-Cola North America has launched a music program that is available to download for free to file sharers.

Quebecor World Inc., Montreal, will shutter a book manufacturing plant in Kingsport, TN, and a magazine printing location in Brookfield, WI. Items that had been produced at these two facilities will be transferred to other Quebecor printing locations.