Q&As

Of all the topics featured in e-mail newsletters, few are as narrow as the one covered by Mark Zoske.
Zoske and his staff put out an entire e-zine devoted to a well-known chemical compound: salt.

Want to market your own product or service over the Internet? Distribute your own e-zine to your customers and prospects. There are several reasons for doing so.

Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here’s a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the company to prospects and clients.

Blog, podcast and RSS advertising are among the fastest growing segments in the alternative media industry, accounting for $20.4 million in 2005, according to a new report.

Coca-Cola North America has launched a music program that is available to download for free to file sharers.

Quebecor World Inc., Montreal, will shutter a book manufacturing plant in Kingsport, TN, and a magazine printing location in Brookfield, WI. Items that had been produced at these two facilities will be transferred to other Quebecor printing locations.

E-mail service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.

The Federal Trade Commission yesterday issued a seemingly inexplicable statement warning Hawaii of the dangers of implementing a so-called child-protection do-not-e-mail list.

United Online Inc., an Internet services provider, has purchased MyPoints Inc. from UAL Corp., the parent company of United Air Lines.

College Partnership, Inc. a college preparation and planning company, is launching a new direct marketing campaign. Through NPP Marketing Inc., College Partnership will send out approximately 300,000 to 400,000 direct mail pieces per week.