Q&As

Morton Salt highlights the history of its iconic “Umbrella Girl” with a summer sweepstakes and instant-win game.

Wise Foods is playing ball with Modell’s Sporting Goods this month with a “Double Play!” joint promotion.

Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks.

Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.

I don

The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show.

AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable

WHAT ARE THE most effective ways to reach business buyers? You know the arguments: Some marketers swear direct mail is still best because targeted lists

It’s so easy to track success at a customer service call center. All you have to measure are the number of calls, how quickly they’re handled, and whether

THE NOTORIOUS CRIMINAL Willie Sutton once was asked why he robbed banks. Because that’s where the money is, he replied. Welcome to the 21st century, Willie.