Q&As

Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients’ digital and multi-channel marketing strategies.

Teenage apparel and sports equipment marketer, Delia’s Inc. reported increased sales and a higher profit margin for its direct marketing division for the first quarter that ended April 29.

Vertis has increased its capacity to provide direct marketing services through its acquisition of USA Direct Inc. Terms were not disclosed.

Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients’ digital and multi-channel marketing strategies.

Morton Salt highlights the history of its iconic “Umbrella Girl” with a summer sweepstakes and instant-win game.

Wise Foods is playing ball with Modell’s Sporting Goods this month with a “Double Play!” joint promotion.

Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks.

Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.

I don

The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show.