Q&As

McDonald’s is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike.

Coors Brewing Co has unveiled a new campaign showcasing important Hispanic community leaders in its ongoing bid to reach the Latino demographic.

Self-proclaimed reformed spammer Ryan Pitylak and his former partners have agreed to pay $2.5 million plus attorney fees to settle a lawsuit bought by the state of Texas while the businesses they ran have been ordered by a judge to pay $7.5 million, according to the Texas attorney general.

Sharper Image Corp. reported a net loss of $12.6 million for the first quarter compared to a net loss of $4.6 million last year.

Jos. A. Bank Clothiers Inc. reported net income of $5.9 million for the first quarter, down from $6.7 million last year.

Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme.

Universal Studios’ surprise hit, The Break Up, starring Jennifer Aniston and Vince Vaughn, has provided plenty of fodder for brands to play on the trials and tribulations of romantic woes.

New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.

It isn’t everyday that you’ll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show.

A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft.