Q&As

SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail.

A.J. Liebling, who wrote for the New Yorker for almost 30 years, was known mostly for his articles on boxing, food, the press and World War II. But buried

News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million

DIRECT TALKED recently with Rob Norman about the current state of direct marketing media buying. Norman is director, interaction at Group M Worldwide

MOST JOB-STAFFING services put marketing dollars into brand advertising. But Allegis Group is running in the other direction, building awareness almost

WHAT HIGH-PRICED system did American International Group buy in 1998 when it needed a way to shovel leads to commercial insurance brokers in the United

OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I’ve always known it’s not a big number, says Tim Cusick,

ONE OF THE COMPOSITIONS IN A RECENT AVANT-GARDE MUSIC concert was a single long deconstructed chord lasting about 10 minutes. When it had been performed previously, it was reported that cries of

THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company’s

I’M JUST AS CYNICAL AS THE next gal. But when it comes to my kids, I’m as big a pile of manipulatable mush as you’ll ever find. My oldest son Jacob is