Q&As

The Boston Red Sox; “American Idol”; “Lost”; “The Amazing Race”. Wednesday is a busy night on TV! To avoid this viewing traffic jam, I record “Lost” so I can view it another time, minus the ads. During the course of watching these programs, what messages reach me? Which ones resonate? What do I absorb? As a marketer, you actually have a good shot at finding out. How? With search.

American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

Motorola has tapped international soccer star David Beckham to be the company’s global brand ambassador.

More and more marketers are looking at cinema advertising as a means to tout their products.

Despite the direct marketing industry’s $2.7 trillion contribution to the United States economy, you can count the number of DMers invited to speak at college graduations on one hand – and the number of DM reporters on one finger, if that.

Because of this, another year will pass without my delivering the following graduation address to a sea of freshly scrubbed, hung-over, mortarboard-shaded faces.

Who said that only large magazines can build a strong online subscription business? Smaller publications can do it, too. Take the case of Yoga Journal, a niche periodical that appears seven times a year.

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.

News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million

DIRECT TALKED recently with Rob Norman about the current state of direct marketing media buying. Norman is director, interaction at Group M Worldwide