Q&As

Best known for its Mr. Potato Head property, Hasbro’s Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.

AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto.

MGA Entertainment is taking its fashion friendly Bratz brand beyond the toy aisles into books and even movie theaters.

PepsiCo, the National Hockey League (NHL) and the National Hockey League Players’ Association have forged a multi-year agreement that takes PepsiCo’s beverages and snacks to the ice.

How’s this for a switch? A popular magazine is using its e-mail newsletters to drive print subscriptions.

A report has come out confirming what most of us know but don’t always practice: That e-mail newsletters should be easy to scan.

What does a local plumbing concern do when business starts to slow down and the Yellow Pages doesn’t bring in work the way it used to?

This was the problem facing Magic Plumbing, a $2 million San Francisco contractor.

Travel marketer Illume redesigns their web site with an eye to post 9/11 xenophobia.

How far can you go in order to get your envelope opened? Obviously, if you need a lawyer to parse the language you’ll be using, you’re going too far.

* Nortel has unveiled several new products designed to help small and medium sized businesses, including the Business Ethernet Switch 100 Family, Business Secure Router 222, Business Access Point 120 and Business Element Manager.