CAN TARGETING in the interactive display ad arena make a difference? Boston's NineCo is betting it does, and agencies that have placed clients on the

Wells Fargo, San Francisco, launched an innovative advertising program on Monday when it began featuring advertisements at many of the banks' automatic

What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising

Marketers naturally expect their agencies to create big ideas for promotion campaigns. But they often wimp out when it comes to creating sales-force collateral

FUNNY HOW MILK LOOKS like a brand when it's on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all

MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen's job is pretty narrowly defined; a major part is

CAN IT REALLY be true that the first primitive offers on the World Wide Web originated only four years ago? We've come a long way, baby, and by millennium

DOGGIE-STYLE www.ballparkfranks.com They plump when you cook 'em, but come on pookie, on the two-dimensional Web, that's not enough. The kind of sites

3D Phonecards Phonecards have been a lot of things in the past five years, but until Dimensional Visions Inc., Teaneck, NJ, got involved, they hadn't

Then the call center at IDT Corp. gets swamped, the Hackensack, NJ telecom company turns to Communications Service Center, a Margate, FL service bureau