Medical supply firm expands online to target new marketsA revamped Web presence will help Liberty Medical Supply Inc. reach $150 million in direct marketing

I do and do and do for you - and this past shopping season, I did a lot of it with a mouse.To check up on how our industry is doing on the customer service

VentureDirect Worldwide, New York, has revamped its Free Forum Network (www.freeforum.com), which is an online network of 20 targeted free offer sites.

Drive-thru restaurant chains Checkers and Rally's, Clearwater, FL, broke their largest-ever marketing campaign last month with a national effort utilizing

Does it seem like your Web page designer's speaking a foreign language? Here are some key terms to memorize before embarking on a trip into cyberspace.Ad

Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted

With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors

It is a marketer's dream; it is a marketer's nightmare. It's a way to pitch a discount offer just as your customer is about to buy a product at your competitor's

Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful

About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,