774 results for: pop-up

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We’ll Call You

|  by Chief Marketer Staff

A new Internet phone service that uses ordinary phone lines is routing about 1,000 inbound calls per week to Computer Support Technologies (CST), a computer

The Game of Targeting

|  by Chief Marketer Staff

CAN TARGETING in the interactive display ad arena make a difference? Boston's NineCo is betting it does, and agencies that have placed clients on the

The Display Police

|  by Chief Marketer Staff

What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising

Hamboiger Heaven

|  by Chief Marketer Staff

Marketers naturally expect their agencies to create big ideas for promotion campaigns. But they often wimp out when it comes to creating sales-force collateral

Milk Shakes

|  by Chief Marketer Staff

FUNNY HOW MILK LOOKS like a brand when it's on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all

The New Direct Marketers

|  by Chief Marketer Staff

MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen's job is pretty narrowly defined; a major part is

Web Wonders

|  by Chief Marketer Staff

CAN IT REALLY be true that the first primitive offers on the World Wide Web originated only four years ago? We've come a long way, baby, and by millennium





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