Search Results For: pop-up
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Direct Marketing | Print
Blinded by the Site
We’ve always been keen on the potential of compact discs as a direct marketing medium. A CD is nearly a perfect vehicle: The prospect gets one in the
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Direct Marketing | Print
publishing: Casting a WIDE Net
Men’s Health tries everything from e-mail marketing to Internet pop-up boxesMen’s Health, which like most magazines is always on the lookout for new sources
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Writing’s on the Wall
Brands looking to add a little dimension to their premium menus might want to consider the new 3-D Clip Pen. Manufactured by Edgewater, NJ-based Hirsch
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Direct Marketing | Print
Turning Up the Volume With AOL
myPlay.com Inc., which customizes banner ads and e-mail for recording companies, has signed a co-branding deal with America Online, expanding its reach
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Direct Marketing | Print
Comeback Kid
egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of
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Goin’ Hollywood
There’s a savvy new couple in Tinseltown, and we don’t mean another titillating pairing of a svelte young actress and a hunky stud. This match has been
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Direct Marketing | Print
Making the Connection
It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital
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Direct Marketing | Print
Personalized Broadcasting Systems
A coast-to-coast look at how public television and radio are moving into the one-to-one airwavesSure they’ve still got tote bags and mugs. And if you’re
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Direct Marketing | Print
Shoppers Log On
Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty
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Direct Marketing | Print
Are You One-to-One – or Wan-to-One?
As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug