If there's ever been an argument for promotion over advertising, it's the Internet. On one hand, promotion on the Web is booming almost every campaign

Q. Somebody told me that you can't send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking

A new portal and search engine, MyWay.com, went live today. The site will have no banners or pop-up advertisements.

The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate

iVillage Inc., in response to feedback from its visitors, plans to eliminate pop-up advertisements on its network of sites by the end of the third quarter

BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September

ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

A group of Web publishers has filed suit in U.S. District Court in Alexandria, VA this week against Internet ad network Gator Corp., charging that Gator sells ads on their Web sites without authorization and pockets the proceeds

Magazine Web sites that attempt to replicate the bells and whistles of direct mail may be distracting prospects. They also may be cutting down purchase

H&R Block tweaked its Million Dollar Giveaway for a second run this spring. This time, people will have to actually enter the sweepstakes. Kansas City,