Welcome to the recession since it's now safe to officially call it that. P-O-P manufacturers, however, were witnessing its effects long before economists

John Costello has been appointed as chief global marketing officer at Yahoo Inc., Sunnyvale, CA. Costello had been senior executive vice president of

Alltel Corp. had already prepared a direct mail acquisition program with an unusual creative when the reports of anthrax arriving in the mail began filling

The financial marketing opt-in bill defeated in California on Sept. 14 isn't gone yet. SB-773, which terrified the banking industry, will pop up again

Milwaukee-based Miller Brewing Co. next month teams with Los Angeles-based movie studio MGM on a national Get Your Party Vamped campaign expected to feature

AOL Time Warner is the least trusted company on the Internet, according to a consumer survey by Gartner, Inc.

They're everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a

DoubleClick Inc., New York has posted a new privacy policy at its Web site for public review, and is soliciting feedback from the privacy community, public

DoubleClick Inc., New York, has posted a new privacy policy at its Web site for public review, and is soliciting feedback from the privacy community,

RocketBridge, a consumer identity verification service from Trans Union LLC, Chicago, will launch April 10. The company's suite of products allows online