Just about everyone is proprietary about their brand identity. You work hard to craft your image, so it's only natural you don't want someone sullying

The recently launched Bebe Sport catalog is an offshoot of the original Bebe brand. The new 22-page Sport title has a chic and swanky feel to it, with its heavy-stock paper and beautiful models.

An article that ran in last week's Direct Newsline described Dale A. Petroskey, president of the National Baseball Hall of Fame and Museum, as having

If Harry Potter's involved, something exciting must be happening. Sure enough, owls were sighted in faraway cyber worlds by tens of thousands of muggles

Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

Primetime on the Internet is work time, according to a new Internet ad study of the first quarter 2003 by DoubleClick Inc. Internet ad impressions peak

It might not sound like good news, but the fact that spending on point-of-purchase advertising remained flat in 2002 at $15.5 billion really is good news.

A $55,000 mailing centering on a red car just went into the black. Reynolds and Reynolds, an information services company serving the automotive market,

Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

Pity the poor marketer trying to launch a creative promotional campaign in Europe. While the Commission of the European Communities wants to make it easier