Rather than debating marketing tactics, imagine the brand or promotion manager as the "author" of the marketing "sentence." The "noun" is the brand. Attached

Premium Big Snaps Up Top Boutique Aligning one of the hottest promotion agencies with one of the fastest-growing firms in specialty and premium product

Subway Sandwiches & Salads broke into the big leagues of kids' marketing this summer, and its first at-bat was a home run.Subway tapped Nickelodeon's

Ann Raider has a pair of slides in her "Brave New World" presentation that never fails to get her audience to sit up and take notice. The first one says:Today*

LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children's show based on the

Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars' Christmas radio campaign, the first consumer spots

If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has

JON MCAULIFFE bought his PalmPilot handheld computer a year and a half ago. In March, McAuliffe, a quantitative analyst for New York investment bank D.E.

This CD-ROM Is a Cherry . . . Coke Some technology-infused promotional options deliver high-perceived-value to consumers at low-ball costs to marketers.