4458 results for: loyalty

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Long-Term Fix

|  by Chief Marketer Staff

WHAT IT COST to keep a customer, and what's it worth over the long haul? These are two of the most important questions DMers can ask themselves these

Building Muscle

|  by Chief Marketer Staff

POSING FOR a portrait in his company's lavish Woodland Hills, CA lobby, Michael Carr, president and CEO of muscle-mag publisher Weider Publications, briefly

Sessions

|  by Chief Marketer Staff

Global Branding and Activation Dean Barrett, Vice President, Global Marketing, McDonald's Corporation.Coffee Break in the Exhibit HallThe Promotion World

Hurts So Good

|  by Chief Marketer Staff

Just knowing that old John Mellencamp song makes me far too old to personally enjoy the near pain-inducing sour flavor of this kid riot-causing candy.

Conference Schedule

|  by Chief Marketer Staff

TUESDAY, OCTOBER 6 9:00am - 5:00pm - Registration10:00am - 12:30pm - Promotion U Workshop12:30pm -1:30pm - Lunch-on-your-own1:30pm - 5:00pm - Promotion

Net Results

|  by Chief Marketer Staff

Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001

Sessions

|  by Chief Marketer Staff

Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.Coffee

Not at Your Service

|  by Chief Marketer Staff

THIS IS THE fifth year we've done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about

Premium Blend

|  by Chief Marketer Staff

SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who





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