FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered "financial and/or other inducements"

Simon Property Group has a lot to explain. The company broke a $25 million campaign last month to brand its 145 malls and forge a bond with the 100 million

In February, we speculated how growing online grocery ventures might affect bricks-and-mortar stores. Beginning this month, retailers get to watch a prime

There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons - especially the ones housed in colorful free-standing inserts

WE MAY BE LIVING in a global village, but you still need to change planes to get there. Airlines are making that an easier task, while bringing a new

THE PROMOTION MARKETING ASSOCIATION last month announced the Reggie Awards finalists that were to battle it out in New Orleans for Gold, Silver, Bronze

Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

United Airlines has proven that the way to a passenger's wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4

WILLIAM WALLACE almost certainly never saw a banana, let alone ate one. But the Scottish patriot did know a thing or two about his country's knitwear.

PATRICIA CAMPBELL, the immediate past chair of the Direct Marketing Association's board of directors, has taken a new position with online bookseller