Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.
CM Weekly July 11, 2021 Barbie has come a long way in her 60-year history. Through adapting to digital gaming, streaming video, apps and other media that could have threatened sales of the brand’s old-school, low-tech core products—dolls and their accessories—Barbie has managed to increase its sales during the pandemic and beyond. By a lot.…
CM Weekly May 9, 2021 “Marketing will be the creator of the organization’s future. That is a leadership role that, with few exceptions, B2B marketers don’t recognize.” —Loris Wizdo, Vice President and Principal Analyst, Forrester It’s no longer enough for B2B marketers to define and protect the brand, help generate leads and support sales, Wizdo…
How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.
Check out these three useful marketing tools for B2B companies.
CM Weekly March 21, 2021 Scores of B2B companies that rely on conferences to promote products and networking transformed their in-person events into virtual ones this past year. But the pandemic wasn’t the only factor to throw a wrench in marketers’ plans. The night before its 2020 virtual event kicked off on June 2, as…
A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.
CM Weekly February 28, 2021 When a brand gets props for not participating in one of the most significant tentpole events of the year, the marketing team deserves some credit. We’re referring to Budweiser, of course, which donated its advertising dollars toward COVID-19 vaccine education instead of airing a Super Bowl commercial during the big…
How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.