CM Weekly September 10, 2023 According to UScellular marketing chief Eric Jagher, going up against your direct competitors may not be the best way to break through. “Sometimes the right thing to do is challenge something bigger than the category,” he said. For Jagher, that meant spearheading the brand’s multi-phased “Let’s Find US” campaign earlier…
We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.
Chief Marketer's PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.
CM Weekly July 16, 2023 We recently heard from Dickies’ Global CMO about the apparel brand’s collab with Jameson whiskey, which features a 10-piece capsule collection, a pop-up retail experience and co-branded creative touted by influencers across the pair’s digital platforms. This week, we’re presenting part two of our coverage, from the spirits side of…
Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
CM Weekly May 21, 2023 Consumers expect highly-personalized experiences when interacting with brands today—particularly if they’ve volunteered their time, money and personal information in exchange for them. But it’s what you do with that data that counts. For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional…
CM Weekly May 14, 2023 As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of…
How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.