Hollywood has always loved a great car. Now carmakers are playing studio execs themselves to expose their cars to a wide audience through their own films,

MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN'T. Judges for PROMO's own PRO Awards were impressed with strategy they saw in the 45 finalists

Editor's Note: The following is part two of an article detailing the development of mobile marketing campaigns. After looking at vehicle design in March

1 McDonald's Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald's has gotten from its use of the

It is, after all, supposed to be about the athletes. With the organizing-committee bribery scandal (March 1999 PROMO) a thing of the past, but the unpleasant

Loyal Budweiser drinkers are not to be taken lightly or litely, in most cases. I learned that much rather quickly while tagging along for the Wild On

“BUSINESS AS USUAL.” It's a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been

BUSINESS AS USUAL. It's a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based

While Batman may not appear to be getting older, marketers behind the Caped Crusader's licensing machine are getting wiser.  New York City-based DC Comics