While Batman may not appear to be getting older, marketers behind the Caped Crusader's licensing machine are getting wiser. New York City-based DC Comics

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based

St. Louis-based Anheuser-Busch is putting the final touches on a three-month summer blitz set to break in May for its flagship Budweiser brand. The multi-million

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based

The Sunflower Group, Overland Park, KS, expanded its operations in August with the acquisition of New York City-based News America Marketing's sampling

Putting on Their Game Faces Sponsors are stepping up activation to create an `experience' consumers won't soon forget.Cricket. Ski patrol. Yacht racing.

Account-specific marketing creates both opportunities and challenges for suppliers, retailers, and agencies.Account-specific marketing. Customer-specific

It doesn't have the following of the NFL, NBA, WWF, or other acronym-bearing sports leagues. But eight years after its launch, the Professional Bull Riders

This month, it's time to share a few unconnected tidbits that have crossed my desk recently. Consider it my annual spring cleaning column - not that I