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HSN Plays Games

|  by Chief Marketer Staff

The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers

Lions among LAMBS?

|  by Chief Marketer Staff

Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets

Show Me the Data!

|  by Chief Marketer Staff

If you don't have at least two years worth of data," says Alex Kota, vice president of advertising for Troy, MI-based Kmart, "then you are already behind.

BRAND Enrollment

|  by Chief Marketer Staff

The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever - on the Internet for an entire college semester. The team:

On the Net

|  by Chief Marketer Staff

Virtual Wall Street The web's highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

Circuit Maker

|  by Chief Marketer Staff

Skip-free technology in portable CD players makes life a dream for skateboarders and joggers. Yet Sony's Discman with ESP2 Steady Sound needed to give





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