WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.

BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer

MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king

Going Postal No, you can't actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

Cataloger Hanover Direct, Weehawken, NJ, has formed a technology alliance with HNC Internet Solutions, San Diego.Under the agreement, HNC SelectCast technology

The status of 10 magazine subscriber lists, and a host of conference attendee files, is uncertain with the recently announced acquisition of CMP, an Internet

Colorado information broker James Rapp, the owner of Touch Tone Information Inc., Denver, will contest Federal Trade Commission allegations that he and

The outcome of the current EU, U.S. talks on the EU's data-protection directive, and of the so-called safe harbor measures put forward by the Americans,

Harte-Hanks Inc,. San Antonio, TX, had first-quarter 1999 revenue of $188.1 million, a 5.9% increase from first-quarter 1998 revenue of $177.7 million.

Texas lawmakers jumped into the postal reform fray last week by overwhelmingly approving a resolution calling for the Postal Rate Commission's absolute