Newsletters

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 8, 2015 Why Online Video Autoplay is Killing Viewability Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view. Learn why you […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 4, 2015 4 Advantages to Storytelling Marketing Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling. More…   SPONSORED BY: The […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 3, 2015 Engaging Channel Partners to Drive Revenue: 3 Tips You can’t expect disengaged channel partners to actively promote your brand. Here's 3 tips to get them on your side and help boost revenue for everyone. More… […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 2, 2015 Why Healthcare Marketing Needs to Catch Up Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could. Learn why healthcare marketers need to get more innovative or risk losing marketshare. More… SPONSORED BY: Connect with 863,000+ Affluent Subscribers with Forbes […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 1, 2015 The Power of Influencers Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be targeted to very specific audiences to capture […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 25, 2015 5 Data-Driven Ways to Optimize Holiday Marketing Sure, your holiday marketing plan was finalized months ago. But there are still small adjustments e-tailers can make that can have a big impact before Santa makes his arrival. Here's 5 ways to make your holiday marketing […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 24, 2015 Presenting the 2015 IM+T Award Winners!  Congratulations to the winners of Chief Marketer's 2015 Integrating Marketing + Technology Awards! IM+T celebrates brands and their partners that have embraced marketing technology solutions. Read more about […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 20, 2015 Chinese (Somehow) Attach Models to Buses for Marketing Stunts It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 18, 2015 Marketing Agencies Want Talent Focused on the Big Picture Where are the agency stars of tomorrow coming from? Chief Marketer recently talked with several PROMO and B2B Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent. More… SPONSORED BY: […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 17, 2015 5 Tenets to Reach Multicultural Millennials: Moet Hennessy Moet Hennessy has a key brand building strategy to reach multicultural Millennials. Manny Gonzalez, senior director of multicultural programs, outlines the 5 tenets the brand uses to […]