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Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 08, 2015 Popular Coupons Hurt Bed Bath & Beyond As consumers came to rely on Bed Bath & Beyond's popular 20%-off coupons, the company's profits are feeling the pain. More…   SPONSORED BY: 5 Keys for […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 7, 2015 For Lego, Content Builds Retail Sales and Engagement Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan. Live from the DMA's &Then, learn how Lego turns new store openings into memorable […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 6, 2015 3 Risks of Influencer Marketing When it comes to influencer marketing, the pay off can be big, but so can the risks. More…   SPONSORED BY: The Essential Resource of the Customer Obsessed The Customer […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 2, 2015 Less TV, More Emojis and Apps when Marketing to Millennials This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 1, 2015 Nine Tips for Building Better Marketing Dashboards The right marketing dashboard can help your team make sense of all the data at their disposal. Here's nine tips for creating better dashboards.  More… SPONSORED BY: How […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 30, 2015 Make Your Employees Social Marketing Advocates For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee. Learn how you can leverage your employees' social connections for customer engagement. More… SPONSORED BY: A Proven Source of Business Profls […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 29, 2015 Marketers’ Top Tech Picks The number of technology solutions available to marketers today is mind boggling. Discover which ones rock our readers' worlds in the results of a recent Chief Marketer poll. More… SPONSORED BY: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 25, 2015 Snickers Steals a Page from “Share a Coke” Snickers "Dial-a-Snickers" campaign uses words like "cranky" and "spacey" to diagnose people who really could use a Snickers bar. More…   SPONSORED BY: B2B Multichannel Lead […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 23, 2015 Nine Tips for Building Better Marketing Dashboards You have a lot of data at your fingertips, and you need to figure out the best way to process and consume that flood of information. Marketing dashboards can make your data more accessible and actionable. Here's […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 22, 2015 What Marketers Should Know About International Promotions If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe. More…   SPONSORED BY: The Essential Resource of […]