Newsletters

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 18, 2015 Marketing Agencies Want Talent Focused on the Big Picture Where are the agency stars of tomorrow coming from? Chief Marketer recently talked with several PROMO and B2B Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent. More… SPONSORED BY: […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 17, 2015 5 Tenets to Reach Multicultural Millennials: Moet Hennessy Moet Hennessy has a key brand building strategy to reach multicultural Millennials. Manny Gonzalez, senior director of multicultural programs, outlines the 5 tenets the brand uses to […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 12, 2015 Coke & Pepsi Call Truce for Veteran’s Day In an unprecedented partnership, rivals Coke & Pepsi came together to create a light-hearted video to support veterans. More…   SPONSORED BY: How to Uncover New […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 12, 2015 Organically Growing Your Email Subscriber List: 6 Tricks Your email subscriber file is one of your most valuable marketing assets. Here's a few key ways that brands  are creating signup-worthy email list capture forms. More… […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 11, 2015 Multicultural Marketing Lessons from Allstate At the ANA's Multicultural Marketing Conference this week, Allstate Insurance's Georgina Flores shared how the brand is using a social-first strategy to connect with the LGBT, Hispanic and Asian/Indian communities. More… SPONSORED BY: SPECIAL OFFER! Test ANY MEREDITH titles […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 10, 2015 SMS + App Push=Increased Customer Engagement Through the inclusion of SMS into a marketer's mobile app strategy, brands can enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy. More… […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 6, 2015 Beware! 12 Scary Agency Monsters to Watch Out For Halloween may be over, but there are still 12 types of scary monsters that can haunt your agency. Their out there, roaming the halls, looking […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 5, 2015 What Sales Leaders Can Learn from Spock and Kirk Just as Captain Kirk and Mr. Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 3, 2015 Announcing The 2016 Top Shops (PROMO & B2B)! The 2016 Top Shops listing are here! We do the work—compiling the Top Shops in both promotional marketing and B2B. A top resource when looking for partners. […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 30, 2015 Wide Range of New Approaches Works for Oreo’s Marketer Digital media is the new channel of choice for Mondeléz International. CMO Dana Anderson talks about the shift and some of the biggest challenges she […]