Digital
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Digital
Using Search to Boost Branding
In keeping with the opportunity curve theory, branding through search is likely to deliver effective and efficient results for many years to come, but those who capitalize early will realize the most impressive returns. Which means there’s no time to waste.
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Digital
Value in an Inventory of One
As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.
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Digital
Jambo Jumps to the Page
Google has garnered a lot of ink for its apparent plans to grow beyond search and into other ad media, including offline channels. The company has tested newspaper ads for some of its AdSense marketers, just concluded a trial print ad auction for magazine placement, and in January bought dMarc broadcasting, a platform for serving up radio spots. But Google isn
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Digital
Paid Search to Generate $10 Billion by 2009: Study
While paid search advertising spending will slow from its meteoric rise during the last few years, it will still hit $10 billion by 2009, according to a new study from New York City-based Internet research firm eMarketer.
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Digital
Jeeves Bows Out, and Ask Comes In
Jeeves has officially been served his walking papers. The Web search engine formerly known as Ask Jeeves unveiled the new Ask.com look at Search Engine Strategies New York 2006, during a keynote speech by Barry Diller, chairman and CEO of parent company IAC/InterActive Corp.
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Digital
Honda Campaign Shows Elements of Style
Search marketing has been a direct-response medium pretty much since birth, for all the now-familiar reasons: It’s highly targeted, its performance is highly measurable, and search campaigns can be micromanaged to produce the best possible return on investment (ROI). Most of all, unlike mass media buys, which always involve wasted impressions, search reaches people who are in-market and intending to buy (if not immediately, then soon.) But the way we consume media is changing, and those changes may spill over into the way advertisers think of and use search marketing.
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Digital
Performics’ Holiday Search Snapshot
Performics, the search engine marketing division of DoubleClick, came out with another flight of its quarterly Performics 50 keyword performance index in mid-February, and this report, covering the last quarter of 2005, sheds some insight on what happens to search terms during the holiday sales season.
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Digital
Monkeys Spots Get Viral (But in a Good Way!)
For some of the 90 million people who watched the Super Bowl, the game was essentially over when the losing Seahawks punted with six and a half minutes to go. Others considered the event wrapped on Sunday night, when the nacho crumbs were swept from under the sofa cushions, or Monday morning, when the office pool winnings were paid out. But for some people, Super Sunday kept on going for hours and even days. That includes the folks who surfed over to the Web site of CareerBuilder.com on Monday because of the company’s two high-profile 30-second spots during the game.
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Digital
MSN Tries to Buy Some Love
All you compulsive players who can’t resist scratching off those fast-food game cards, take note. MSN Search has just launched an instant giveaway that gives users the chance to snag some swag for doing something MSN hopes they’ll soon be doing anyway: searching the Web with MSN.