Agencies

• Agencies

  SEE, HEAR AND NOW…SNIFF ONLINE: Scent of E-commerce

  Suppose you were browsing through an online food catalog and could smell the hot buttered popcorn or freshly baked cookies shown on the screen?Soon that

• Agencies

  MIN DB Shut Down Following Storm in OK

  During a wild late-April storm, a lightning bolt struck Marketing Information Network’s Oklahoma City facility, shutting down its database of 36,000 data

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  BLACKLIST: ISPs block e-mail transmissions based on data from anti-spam group

  ScubaDiving.com, a Web site operated by Rodale, was shut down for three days after an anti-spam group complained that the publisher had spammed consumers.The

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  Can You Guess What EdificeRex Is Advertising?

  A full-page newspaper ad for an interesting new Internet service plays a guessing game with readers – and losesThe next army of protesters you see marching

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  Charging Forward : Energizer buys a Magic Bus ticket for the fall.

  He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity

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  Contest Site Feeds Prospecting E-mail Databases

  Winfreestuff.com Inc., an Omaha, NE-based Web company, relies on a sweepstakes model to collect e-mail addresses for online merchants.Consumers visit

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  Musical Youth: Sears re-targets teens with pop singer Christina Aguilera.

  Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for

• Agencies

  SWSTNLBSF Seeks SGOTWPAC*

  *Single white soon-to-no-longer-be-single female seeks some guidance on this whole personal ads conceptIt dawned on me recently that we’re all part of

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  Anything Acquires Inform Worldwide

  Anything Internet Corp., an Internet services company based in Denver, has signed a letter of intent to purchase Inform Worldwide Inc., Englewood, CO,

• Agencies

  A High Maintenance Site

  Ebuyxpress.com Inc., the operator of a new business-to-business Web site, has set its sights on alliances with professional organizations rather than