This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much.

Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.

Learn how etailer Sock Dreams engages customers with newsletter creativity.

It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.

The last time I was in one of my favorite brick and mortar retail stores, I remarked that it was a great place to find things you never knew you desperately needed. I get the same feeling whenever I get emails from some of the custom t-shirt purveyors ...

A tip of the hat to Eric Kokonas of Dittoe Public Relations for forwarding this email from Dick

No, I didn

When you

The subject line of an email from Williams-Sonoma, received a week before Thanksgiving, stood out from the myriad other emails referring to the upcoming holidays, and not because it promised fabulous savings or was quirky and clever. In fact, it ...